Developing a website for a company with its own ERP software posed several challenges. One significant obstacle was presenting the intricate modules and pricing information in a user-friendly manner without overwhelming potential clients was another challenge. Additionally, maintaining a balance between technical details and user accessibility was crucial for a successful website.
To overcome these challenges, our approach involved close collaboration with the company’s software development team. A modular design was implemented, allowing users to easily navigate through different aspects of the software, view its modules, and understand its pricing structure. Incorporating responsive design principles ensured a consistent and optimised experience across various devices. The website’s interface was designed to facilitate user interaction, allowing them to seamlessly try the software for free, request a demo, or purchase a licence with minimal friction.
The developed website successfully addressed the challenges and implemented the planned approach. Users can now effortlessly explore the ERP software modules, review pricing details, and avail themselves of a free trial. The user journey was streamlined to encourage potential clients to request a demo or make a purchase. The website’s design not only aligns with the company’s branding but also enhances the overall user experience. With improved accessibility and functionality, the website serves as a powerful tool for branding the ERP software, attracting potential clients, and fostering engagement with the company’s offerings.